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A guide to using Open Educational Resources (OERs) in marketing education

Hunter-Jones, Philippa (2012) A guide to using Open Educational Resources (OERs) in marketing education. [Report] (Unpublished)

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Available under License Creative Commons Attribution Non-commercial Share Alike.



This Guide is an example of an Open Educational Resource (OER). It is freely accessible and downloadable, has been released under an open license (Creative Commons) and is digitised to allow for ease of access, re-use and re-purposing. It sets out to answer three questions: • What are Open Educational Resources (OERs)? • How do I develop OERs? • Why should I bother with OERs? The content covers: • Introduction: About this Guide • What are Open Educational Resources? • What types of OER exist and where can I find them? • What are the advantages of OER engagement? • What are the challenges with OER engagement? • How can I develop OER? • References Each section concludes by signposting the reader to further associated reading.

Item Type:Report
Additional Information:To cite this work please use: Hunter-Jones, P. (2012). A Guide to Using Open Educational Resources (OERs) in Marketing Education: What are they? How do I develop them? And why should I bother? University of Liverpool. . If you re-use or re-purpose this work please also include the identifier: phj:010612:01liv in your attributions.
Uncontrolled Keywords:UKOER; Marketing Education; Objects; Creative Commons; IPR; Sustainability
Subjects:H Social Sciences > H Social Sciences (General)
Departments, Research Centres and Related Units:Academic Faculties, Institutes and Research Centres > Faculty of Social and Environmental Studies > University of Liverpool Management School
Publisher's Statement:© University of Liverpool 2012. phj:010612:01liv This resource was created by Dr Philippa Hunter-Jones at the University of Liverpool as part of a successful Academy of Marketing Teaching Research and Development Grant 2011/12 Award. Except where otherwise noted above and below, this work is released as an open educational resource under the Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales license (
Related URLs:
ID Code:8175
Deposited On:08 Nov 2012 14:31
Last Modified:01 Feb 2013 14:43

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